FIDS advertising
Advertising integrated near information travellers repeatedly check during the journey.
Ask: how many screens and what share of voice?Airport advertising costs in Canada
What does airport
advertising cost?
Airport media is premium place-based inventory. Price depends on airport, passenger journey, terminal, format, dwell time, campaign period, digital share of voice, production and whether the advertiser is buying one unit or a broader takeover.
YVR exampleAirport-owned source
25M+
annual passengers cited by YVR on its current advertising page, in addition to meeters and greeters.
YVR highlights long dwell time, business travellers, eye-level visibility and multiple terminal advertising formats.Passenger journey
Airport media changes
with the moment.
Advertising at check-in, security, gates and baggage claim reaches travellers in different states of mind and with different dwell times.
Arrival roadExterior / superboardsHigh-frequency approach visibility
→
Check-inDigital / pylonsDeparting passenger flow
→
GateFIDS / screens / loungesLonger dwell and business travel
→
BaggageCarousels / arrivalsArriving passengers + greeters
Format examples
Airport advertising is
more than terminal posters.
PATTISON currently lists digital flight-information displays, pylons, showcases, baggage-carousel media, digital ribbons, exterior inventory and brand activations across Canadian airports.
Pylons / ribbons / walls
High-resolution digital units along passenger corridors and terminal touchpoints.
Ask: one unit, network or takeover?Baggage-carousel media
Reaches arriving passengers during natural waiting time and often nearby greeters.
Ask: which terminal and carousel zones?Displays / activations
Staffed exhibits, auto displays, experiential programs and premium branded spaces.
Ask: staffing, permits and production included?Canadian airport examples
Inventory differs by
airport and terminal.
PATTISON’s current airport network includes Toronto Pearson and multiple Western and regional Canadian airports, while YVR publishes its own airport advertising opportunities.
Quote checklist
Airport quotes need
format and journey detail.
Premium place-based media should be evaluated on more than a terminal-wide impression estimate.
Terminal / passenger flow
Know whether the unit reaches domestic, international, transborder, arrivals or departures traffic.
Format and dwell
A roadside digital board and baggage-carousel screen create different exposure.
Digital share of voice
Ask spot length, loop length, operating hours and whether multiple screens are synchronized.
Production / installation
Large-format displays and experiential activations can add meaningful fabrication, staffing and installation costs.
Campaign period
Seasonality, travel peaks and major events can affect availability and strategic value.
Primary sources
Canadian airport media references
These current airport and media-owner pages document available formats and passenger environments.
Next step
Choose the passenger moment before asking for price.
A baggage-carousel screen, gate network and exterior superboard are different advertising products even inside the same airport.